Publisher’s Note April / May 2021

By Wagner Dotto We’re excited for the upcoming summer season — the pandemic is coming under control and all indications are that we will have a near normal season. Not sure about you, but I can’t wait to get out and do things in the community. I believe this is a sentiment shared by most, which will make this season a good one for all businesses. We’re now contacting a number of businesses and organizations to invite them to advertise in the 2021 Summer Guide — The Best of Upstate New York. In general, advertising in the Summer Guide makes a great deal of sense — ad rates are very low and the publication is available all season long. But this season in particular is even more important — people just can’t wait to go places, do things, be outdoors. Add the fact that many have been vaccinated against COVID-19 and have money in their pockets (thanks, in part, to the latest government economic stimulus) and we have the right recipe for a zhigher volume of business across the board. Over the years, a lot of readers have come to rely on the Summer Guide as it highlights the most

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