Banks Trying to Get More Customers, Keep Existing Ones

Advertising, direct marketing, free stuff and good customer service are some of the tools local banks use to retain clients, attract new ones
By Ken Little

    Area banks are not standing pat in the current economy when it comes to retaining customers and attracting new ones. Marketing strategies differ depending on the size and type of the banking institution. “Primarily, we continue to work on the i... [Subscriber-only content]


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Oswego County Business Magazine
Issue 104

Issue 104
October/November 2009

Cover Story

Features

Profiles

Terry Hammill

On The Job

On The Job

Success Stories

Lakeshore Hardwoods

My Turn

Naming Names and 'Pack Journalism'

Newsmakers

Newsmakers

Economic Trends

Manufacturing in Oswego County

Special Article

The Next Great Idea

Last Page

Fulton Savings Bank VP Completes the National Senior Games Triathlon in California

Healthcare Briefs

Where Are They Now

Where Are They Now?