Getting Bold
In a creative marketing initiative,
local growers band together, hire a PR firm and reinvent the way they
sell onions creating a new brand.By Susan Peterson Gateley
Onions With AttitudeComing to a Store Near YouIt's a familiar story in agriculture as it is in business in general you establish a niche for a unique high quality product, you make some money, then the competition "discovers" your niche and ... [Subscriber-only content]
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