Chirello Advertising Celebrates 25 Years in Business
Before striking out on his own, Steve Chirello worked at PR managar at Syracuse University, Miller Brewing Co., among other places.

Chirello Advertising Celebrates 25 Years in Business

Founded in 1996, the business is still going strong today with additional clients and more products By Steve Yablonski Chirello directs a commercial for one of his clients. A summer internship sparked a lifelong career. “Believe it or not, 2021 marks 25 years since I started Chirello Advertising,” Steve Chirello mused. He recently ruminated about how it all got started. “I interned for three summers at Ed Vayner & Associates in Fulton while I was a college student and found that I really enjoyed coming up with creative ideas for radio scripts and newspaper ads for some of his clients,” Chirello said. He was studying journalism at the time. The experience really helped shape what he ultimately wanted to do, he added. “I worked for Ed Vayner for about three years and interned with him while I was in college. So he kind of gave me my introduction to advertising and marketing,” Chirello said. “I loved the creative process. I thought some day I’d like to do it myself.” So, in April 1996, he started Steve Chirello Advertising after a career in a variety of large and small business entities. “I sent out 100 letters to people I knew and I had

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