Mother-Daughter Team Starts T-Shirt Business to Inspire Women
Models wearing samples of T-shirts marketed by Syracuse-based In Our Words Apparel.

Mother-Daughter Team Starts T-Shirt Business to Inspire Women

Ashley McLeod and her mother, entrepreneur Gwen Webber-McLeod, betting on a new line of T-shirts that they say will inspire women By Deborah Jeanne Sergeant Ashley McLeod and her mom, Gwen Webber-McLeod (below), recently founded In Our Words Apparel which draws inspiration from other successful women, including Harriet Tubman. If Syracuse resident Ashley McLeod needs inspiration, she need look no further than her mother, serial entrepreneur Gwen Webber-McLeod, a public speaker who has founded a few companies, including Gwen, Inc., a business coaching firm. The duo founded In Our Words Apparel (www.inourwords.net) which draws inspiration from other successful women, including Harriet Tubman. “The idea to start it began two years ago when my mom asked a group of women about T-shirts to inspire women and wake up their ambition and help them with their self-esteem,” McLeod recalled. “I had two other business partners who have moved on. I decided to continue.” She described the apparel as “shirts created with hashtags with affirmation to inspire women of all races, ages and occupation to shoot for the stars. If I can inspire a woman to shoot for the stars, I have done my job.” Webber-McLeod said her daughter was always a visionary.

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