MACNY, The Manufacturers Association of Central New York, recently announced the promotion of Marissa Beck to senior manager, communications and media.
Reporting to the chief operations officer, Beck is responsible for the development and execution of MACNY’s communications strategy and organization-wide messaging. With a specialized focus on MACNY’s workforce development division, Beck will lead the division’s multi-channel marketing and communication efforts related to events and initiatives specific to registered apprenticeship and pre-apprenticeship programs. In this role, she will also manage MACNY’s overall public relations strategy and relationship with the media.
“It’s a pleasure to announce Marissa’s promotion to senior manager, communications and media,” said MACNY President and CEO Randy Wolken. “Throughout Marissa’s tenure with MACNY, she has continued to add value to the organization and our members by developing and implementing strategies that align with our present and future growth. With this new role, we look forward to strengthening our connections with members, partners, industry leaders, and the community through multi-media and multi-channel efforts led by Marissa.”
Beck received her honors Bachelor of Arts degree in communications from Wilfrid Laurier University in Ontario, Canada. She also received her postgraduate diploma in corporate communications and public relations from Fanshawe College in Canada.
