by Wagner Dotto
Here it is. Our 30th annual Summer Guide — The Best of Upstate New York.
The 108-page booklet is packed with information about events, fun things to do and things to see. It includes a comprehensive events calendar, listing great events from June through October.
I should say this is one of the most enjoyable publications we work on during the year. For a month or so, we forget about economic development, manufacturing and business-related stories. Our concerns are about the hottest events, the best places to visit and the best attractions in the region.
We’re now in the process of distributing more than 40,000 copies all over the region.
The publication is available through all Wegmans, many Tops Friendly Markets, Price Chopper and other local grocery stores. In addition, we place the guide at local hotels, motels, campgrounds, RV sites, restaurants, diners and many other high-traffic locations.
All advertisers — from Buffalo to the Adirondacks to Cortland — get boxes of the guide and make it available to their patrons. We’re also at three major visitor’s centers along I-81: Two in the Thousand Islands area and one in Preble, just south of Syracuse. Those places get a tremendous volume of visitors.
I’m a bit biased but the publication looks pretty good: it’s visually attractive, has great content, a great calendar of events and many offers from unique advertisers. It is fun and easy to read. As they say in the industry, it’s very reader-friendly.
Turn the pages and you’ll find all sorts of stories and advertisements highlighting fun stuff to do and see.
We thank the more than 200 advertisers who chose to advertise with us. They provide us the funds to produce and distribute the publication. In exchange, they get unparalleled exposure. We estimate the glossy publication reaches over 250,000 readers in the region — visitors and residents alike. Our website — www.cnysummer.com — gets about 10,000-15,000 hits a month.
Our hope is that many of those readers will patronize those who advertise.
PS: Get a free copy of the 2024 Summer Guide in the mail by subscribing to Oswego County Business. It’s only $30 a year and in addition to the guide, we will send every issue of the magazine (six issues a year), plus the 2025 Business Guide and, later on, the CNY Winter Guide. See our coupon on page 3.
Wagner Dotto is the editor and publisher of Oswego County Business Magazine.
