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The U.S. Small Business Administration’s Upstate New York District Office (SBA) is encouraging neighbors to “shop small” as the holiday season kicks off this Friday, the day after Thanksgiving. This is the 11th anniversary of Small Business Saturday®, which the SBA has proudly been a national co-sponsor of for the last 10 years, according to SBA Upstate New York District Director Bernard J. Paprocki. “Small businesses need our support now more than ever as they navigate, retool, and pivot from the effects of the coronavirus pandemic,” says SBA Upstate New York District Director Bernard J. Paprocki. “The holidays might look a little different this year; however, we can still share joy and a sense of community by shopping small and supporting our favorite small businesses, and their employees, all holiday season long.” By patronizing independently-owned businesses on Small Business Saturday – between Black Friday and Cyber Monday, Small Business Saturday is a way for consumers to make a lasting positive impact in their community. Started by American Express in 2010, Small Business Saturday has continued to provide small business owners with a big economic boost during the holiday shopping season. Last year, 110 million consumers went out to shop small and spent a total of $20 billion in local shops and restaurants