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From expanding beyond Central New York to beefing up marketing strategies, experts share tips on how to grow your business By Deborah Jeanne Sergeant You’ve likely heard of plenty of businesses or municipalities that launched a “2020 plan” of some sort, anticipating that their “vision” of the future should be sharp in a new decade. Area experts offered these tips for helping make the growth of your business a reality this year. • “Marketing is only one piece of the pie in business. People have to start looking at their business in a holistic way. Businesses don’t consider the details: company culture that makes people want to stay, revenue control and information technology. It all needs to be integrated.” Gail Cowley, Owner and executive vice-president, Cowley Associates in Syracuse. • “Stretching outside the Central New York area into different markets. • “Be visible and active in the community. Give back so people will know what your company does and what it’s about. It keeps you in front of people. • “Companies that are growing are investing in their own employees with certifications and further training. Employees are your biggest asset ever. You have to train them and keep them in