Tourism Industry: Crisis Control

Tourism Industry: Crisis Control

Recovery process at Broadwell Hospitality Group, the largest hospitality business in Oswego County, begins in wake of global pandemic By Lou Sorendo John D. Sheffield, business development manager at the Lake Ontario Event & Conference Center, Oswego, is going chin-to-chin with COVID-19 while the beleaguered leisure and hospitality sector slowly recovers from the global pandemic. Broadwell Hospitality Group, owner and operator of the center, got hit on several fronts as the pandemic cut deeply into bottom lines. Sheffield said the center has had to cancel all 2020 events. “However, we just recently started hosting representatives once more for groups and associations in the state for tours of all of our venues for future events,” he noted. The center is booking for 2021, 2022, and even looking ahead to 2023. “As with many of our properties, we have taken advantage of the time to upgrade and renovate,” he said. The hotel and conference center recently upgraded anti-virus and tech capabilities respectively. Meanwhile, all weddings planned at both Alex’s on the Water and Bay Shore Grove are cancelled this year. “That being said, couples are still planning for the future. We have had some couples inquire about August and October, for example,

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