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Rich Burritt, fourth-generation owner of Burritt Motors in Oswego, brings a taste of Disney magic to the automotive sales world By Lou Sorendo Choosing Walter Elias Disney (1901-1966) as your role model in the business world is similar to a trip to Walt Disney World Resort. It’s an extraordinary journey toward success. As a legendary film producer and pioneer of the American animation industry, Disney holds the record for most Academy Awards earned by an individual, having won 22 Oscars from 59 nominations. The automotive sales industry is anything but an amusement park. But for Richard A. Burritt, president of R.M. Burritt Motors Inc. and Burritt Chrysler Dodge Jeep Ram in Oswego, applying Disney’s time-honored business principles has served as a catalyst toward reaching the next level. Burritt is a student and avid supporter of the Walt Disney method. He has embraced Disney’s emphasis on building a performance-driven culture. At the heart of the Disney approach is creating an experience that is unparalleled while achieving both employee and customer satisfaction. Burritt essentially has adopted the Disney mantra that if you take good care of your staff, they will take good care of their customers. This ultimately leads to repeat business